Thursday, August 10, 2017

How to write an advertising e-mail

I just got in my e-mail a parsha sheet, but in the first line, instead of writing about the content, the writer asks for money right away. So, really I am not interested in reading anymore and I went an unsubscribed.  I can see that the person is sending out the information just to get more money and I don't want to have to be nagged to pay even before I can evaluate if I like it or not.
Just because I like spring flowers 

A better way to get more subscribers is to write the content, in this case about the Weekly Torah Parsha and then at the end when the person sees how good the content is, ask for a donation.

Many people are so "needy" and they want and want, but in fact the asking right up front puts many people off.

So you don't have to take my advice, but think about it.

Rachael Alice Orbach