Business Strategy, Does every employee in your Company know and use it?

Many businesses, even big companies don't really have a clear succinct business strategy.

This is why many businesses are not really successful.

When I was working at JCPenney, the strategy was on the board above the composite picture of all the management.  

Our purpose is to give good customer service and quality goods at a fair price, not what the market will bear. 

This was our guiding light for all the managers and the employees. Before starting to work in the company, each employee had to do a video training session and we learned this and the "JCPenney" way of customer service. 

Now of course, I don't work there, but it was successful in the 1980's.  

Does your business have a slogan that describes what you do?  Can you tell another person in 1 minute or less?  If not, then your  employees are probably confused as well as your customers. 

This will be a guide for you when you have a difficult situation.  Will you cut your price or lose the customer?  Maybe if you have a strategy, then this will help you to decide the best way to handle the situation. 

Finding a perfect strategy for your business might take time and you might also have to change it according to the customer's needs.  

Don't be afraid to try different strategies for different markets.  

Good Luck!

Rachael Alice Orbach 

Life Coach, Business Coach in Jerusalem