Solving business problems

Now that school is coming up in a few weeks, there are things to get ready. Buy books, backpacks, pencils and paper, yes, all the everyday items that everyone needs.

School is the best place to get ready for the real world out there.  My son, who is now just 18, has used his summer to work in supermarkets.  This is not his final goal, that is to become a doctor!  No, I didn't push him all his life and tell him that he has to be the Jewish Mothers dream. . My son the doctor!  No, I didn't do that. He came up with this by himself.

And that brings me to the subject that I have been thinking about for today.

Why does a particular business exist?  What makes one business different from another?
How does a business carve out a niche?  These are weighty questions that every business has to address if it is going to move forward.

What problem do you want to solve with your business?  A pizza place solves the problem of hunger. Yes, it might not be the most nutritious food, but it does solve that problem. Doctors solve problems of ill-health.  Teachers solve learning deficiencies,  Real estate agents solve housing problems.  Hair stylists solve bad hair days. (we hope)

When a business looks at their customers as people who need to solve problems, it opens up possibilities. Better customer service, better advertising.  You see your business not as just a way to make money, but as as way to make a difference in the world.

Rachael is available now for consultations for you in solving business problems.  Contact at: 052-750-0608


Rachael Orbach Certified Master Life Coach - American University of NLP Certified Master NLP Practitioner - American University of NLP B.A.- UCLA Los Angeles www.lifecoachjerusalem.weebly.com Blog: www.lifecoachjerusalem.blogspot.com Skype: life-coach-jerusalem 052-750-0608