In the modern age, we are tempted to think of business promotion as just a process of sitting at the computer and writing ads to Twitter. Facebook and Yahoogroups. But there is more to business promotion. You mustn't forget print advertising as well.
Defining your market is very important. You need to have a picture in your mind of who is your ideal customer. For me, I am a business coach, as well as the Traveling Hair Salon. www.travelinghairsalon.weebly.com This is where I practice what I preach.
I have a blog for the hair salon on the weebly website, I tweet, Google +, Facebook, and Yahoogroup. I put up updates every week or so, and there have been a few calls from those sources.
I put in an ad in a local print publication that goes out to Har Nof and Givat Shaul. This has been running for two weeks. Another print publication will go out to Kiryat Moshe and Givat Shaul right before the Chagim. So I have that covered.
Business have to run on results. What has been the biggest business draw so far? For me, I have had the best response from signs that I put in the apartment building bulletin board. Yes it is a lot of work. I print a sign on my computer, designing it myself, photocopy 100 at a time. I go to each building personally. I would say it takes about one and a half hour to put up all these signs. But then, I get calls.
Everybody who calls me, usually I get an appointment. Then, I follow up. I make sure that I have all the materials I need. If I'm missing something, then I go and buy it. I go to the appointment. I'm on-time.
I schedule enough time so I don't have to be rushed while I'm doing the work. I'm not worried right now about fitting in the most amount of appointments into my day. I want to give quality service and I don't leave unless the customer is satisfied.
So, in my opinion, the Internet is good, I have had a few appointments from the Internet, but the most response has been the old fashioned way. Signs in the apartment buildings.
Rachael Alice runs The Traveling Hair Salon www.travelinghairsalon.weebly.com and can be reached at 052-7500608
She can also help you promote your business www.lifecoachjerusalem.weebly.com
Defining your market is very important. You need to have a picture in your mind of who is your ideal customer. For me, I am a business coach, as well as the Traveling Hair Salon. www.travelinghairsalon.weebly.com This is where I practice what I preach.
I have a blog for the hair salon on the weebly website, I tweet, Google +, Facebook, and Yahoogroup. I put up updates every week or so, and there have been a few calls from those sources.
I put in an ad in a local print publication that goes out to Har Nof and Givat Shaul. This has been running for two weeks. Another print publication will go out to Kiryat Moshe and Givat Shaul right before the Chagim. So I have that covered.
Everybody who calls me, usually I get an appointment. Then, I follow up. I make sure that I have all the materials I need. If I'm missing something, then I go and buy it. I go to the appointment. I'm on-time.
I schedule enough time so I don't have to be rushed while I'm doing the work. I'm not worried right now about fitting in the most amount of appointments into my day. I want to give quality service and I don't leave unless the customer is satisfied.
So, in my opinion, the Internet is good, I have had a few appointments from the Internet, but the most response has been the old fashioned way. Signs in the apartment buildings.
Rachael Alice runs The Traveling Hair Salon www.travelinghairsalon.weebly.com and can be reached at 052-7500608
She can also help you promote your business www.lifecoachjerusalem.weebly.com
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