Many businesses especially those which deal with personal beauty don't do as much business during the summer as they do during the year. There are various reasons for this. The kids are out of school, so parents don't have time to go shopping for impulse items. Parents are working less because someone has to be home to take care of the children, so there is less income to spend. Parents also have less time to go to the hair salon for example.
So how is a business to weather the hot summer?
One way is to sponsor an event, and advertise to the people at the event. Tu B'Av is much earlier this year, on July 22nd. You could sponsor a music event, providing the advertising, on the Internet, or in the Jerusalem Post, Ha'artz events sections, (which are free), putting your sponsorship of the event along with the time and place.
Another way to boost summer sales is to advertise in the mediums that your customers generally use. You can find this out by asking them where they found out about you, or put a poll on your blog or website. Use this information in the future to target your best customers,
Write a newsletter, put in fun, informative items, that will bring your customers back and generate new ones. Start a blog about your business and make sure that you post at least twice a month!
I am going to take my own advice! See you on the other side!
Rachael Alice Orbach
LifeCoach Jerusalem
www.lifecoachjerusalem.weebly.com
052-7500608
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